YouTube is working hard on creating business models around their brand and network. After years of high promising potential they’re coming up with real money solutions. British fashion brand FCUK (French Connection) uses a YouTube channel, under the name Youtique, as a webshop. And, as far as I know, it’s the first in it’s kind on YouTube so far.
Stylist Louise Roe comse with dressing solutions for different occasions and after the advise you can click specific peaces of clothing that will lead you to the web shop where you can actualy buy it. With this FCUK uses the enormous network of YouTube to lead traffic to their webshop. Verry smart and good to see experiments like these. I’m wondering what FCUK paid YouTube for this campaign.
(A click on this video won’t bring you to the FCUK webshop though ;-)
Check: Youtique
Source: Molblog
RSS feed from inspirationspam
Comments