During a 3-day-build-up to the UEFA Champions League finals 2011 in London, sponsor Heineken dominated the city’s advertising space.
I was asked by Heineken to translate the global ‘open your world’ print campaign into dynamic animations that would enrich and maximize the campaigns impact .
These short videoclips where shown on single- and multiple screens in underground- and train stations all over London. With that taking the full advantage of the digital outdoor media possibilities in the city.
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