inspiration
A hypothetical project. We all know that smoking is bad and that we probably shouldn’t do it, but how can design help communicate this more effectively to actually change behavior? In the U.K., where cigarette packages already scream out SMOKING CAUSES FATAL LUNG CANCER, a new law is being considered that would eradicate the branding from packs, making all packaging a generic shade of brown or grey.
Such a powerful and confronting message in something as simple as a ketchup sachet, demonstrating the horrific nature of living in a land mine affected country.
I know… it’s not new, even the website isn’t online anymore. I think it was originally created by Publicis Mojo Australia, somewhere in 2006, if I have my numbers right. But I came across it again the other day at The Dieline blog and was stunned. Again.
On October 10, 2010 (10.10.10), across the planet, documentary filmmakers, students, and inspired citizens will record the human experience over a 24-hour period and contribute their voice to the largest participatory media event in history.
For details: onedayonearth.org
Source: good.com
From Pixar studio, created by Teddy Newton. “Day & Night” tells the story of how day meets night and how they find similarity where there seemed difference at first. The animation was launched at the Toy Story 3 movie in the cinema.
Enjoy the show, make sure you’ve got your volume pumped up.
Source: Fubiz
The project WORDS is a collaboration of Everynon and NPR & WNYC’s Radiolab. Clever how the story is narrated by visualized words that evolve from one into the next. It graps hold of you and keeps you watching. Very inspiring.
BP stated in their 2005 Environmental Statement: Gelsenkirchen‘s commitment to health, safety, environmental protection and quality as the nr.1 priority:
“No accidents, no harm to our employees or our neighbours, no damage to the environment, high product quality for our customers”.
Before that in 2000 BP introduced the new logo. The logo was designed by Landor and featured as a blossoming flower reflecting the company’s environmental responsibility. Bright and bold, the identity evokes natural forms and energy that represent, respectively, BP’s position as an environmental leader and its goal of moving beyond the petroleum sector. British Petrol was transformed into Beyond Petrolium.
Painful to see that non of the above seems to pass the test of reality.
Reason for Greenpeace to start a online campaign, a design competition to redesign the BP brand. The competition was originally initiated as a protest to BP’s plans to invest in Alberta Tar Sands (the dirtiest oil form), wrecking the Canadian boreal forest. But with Gulf of Mexico oil spill disaster, the competition got a lot more attention and response. And, as you could expect, the result are pretty indiscriminating, if not to say radical. The tag lines show anger with: ‘Broken Promises’, ‘British Poison’, ‘Bloody Planet’ and ‘Biological Pathogen’.
It’s also a nice example of crowd sourcing
You can watch the results here
R.I.P. GET A MAC campaign. ONE MORE THING has put together a nice tribute to 5 years of the ad campaign, that has entertained us so much.
Credits go to TBWA\MEDIA ARTS LAB for a brilliant and consistent campaign. And to the actors John Hodgman (PC) and Justin Long (Mac)
Drive: The surprising truth about what motivates us.
This animation, adapted from DAN PINK’S talk at the RSA, illustrates the hidden truths behind what really motivates us at home and in the workplace. The RSA (the Royal Society for the encouragement of Arts, Manufactures and Commerce), has been a cradle of enlightenment thinking and a force for social progress for over 250 years.
I’ve seen this talk a while back but this animated version makes it a lot more entertaining and more digestible for visual-oriented people like me ;-)
THX Rudy Snippe for bringing it to my attention!
Check the website for more interesting talks and info: RSA
Finaly!!! It pays off to be clumsy! An everyday negative situation is turned into a positive experience with this tablecloth. Wine and coffee stains are hard to wash out and might leave vague colour traces after washing. In this case, the figures in the cloth will form a pale, shadowy pattern that will grow as the tablecloth is being used and spilled on over time. The concept allows a great collection of patterns. Different patterns will tell different stories. This creates stories and can contribute in giving the tablecloth sentimental value.
The tablecloth Underfull is a prototype and is not yet in commersial production. Get in contact with the designer Kristine Bjaadal if your interested.
I love the concept of storytelling translated in a product for every day use.
Check the website
Via Sub-Studio
The other day I was talking to someone in New York who’d bought property in Brooklyn a couple of years back. Even with this years economical recession, his house was worth way more than when he bought it. That was because he bought the house at the right time. He bought it when the neighborhood wasn’t as attractive as it is today.
So I asked him: How do you know up front that a neighborhood will get better?
He said he used a Starbucks index. You can tell a neighborhood is getting better by the fact that Starbucks is opening up shops in that area.
Well that is added value to a coffee brand!
Inspirationspam is the blog of Ben Heppener, the storytelling designer. If you like to know more about this blog or me than continue reading here>
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