inspiration
A hypothetical project. We all know that smoking is bad and that we probably shouldn’t do it, but how can design help communicate this more effectively to actually change behavior? In the U.K., where cigarette packages already scream out SMOKING CAUSES FATAL LUNG CANCER, a new law is being considered that would eradicate the branding from packs, making all packaging a generic shade of brown or grey.
Down-under-upside-down-beer. I always like it when brands have the courage to do something really different.
“Lovells Lager was created by two successful, Australian music industry professionals, with a passion for great tasting beer.
Decode on Times Square, New York…
Jay-Z has launched his autobiography and as you could expect from a somewhat megalomanic hip hop entrepreneur it went BIG. An extraordinary and never seen before launching campaign turning the marketing for a book in to an interactive event and even a hunt for pages of the book, placed in situations and place where they fit the content.
Cleaning and detergent products; how exiting is that? Not very, you’d expect from the design point of view. But in the household and personal care industry a lot has been happening over the years and design rules are changing.
Once one of the dirtiest industries, is now becoming clean. The big guy’s are catching up on the small pioneers and now health and the environment has become an important issue in big brands future strategies. Continue reading ‘Clean cleaner design’
On October 10, 2010 (10.10.10), across the planet, documentary filmmakers, students, and inspired citizens will record the human experience over a 24-hour period and contribute their voice to the largest participatory media event in history.
For details: onedayonearth.org
Source: good.com
YouTube is working hard on creating business models around their brand and network. After years of high promising potential they’re coming up with real money solutions. British fashion brand FCUK (French Connection) uses a YouTube channel, under the name Youtique, as a webshop. And, as far as I know, it’s the first in it’s kind on YouTube so far.
Stylist Louise Roe comse with dressing solutions for different occasions and after the advise you can click specific peaces of clothing that will lead you to the web shop where you can actualy buy it. With this FCUK uses the enormous network of YouTube to lead traffic to their webshop. Verry smart and good to see experiments like these. I’m wondering what FCUK paid YouTube for this campaign.
Check: Youtique
Source: Molblog
Inspirationspam is the blog of Ben Heppener, the storytelling designer. If you like to know more about this blog or me than continue reading here>
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