Archive for the 'design – web' Category

Back again

Man…. it seems ages ago since my last post. OK, without the exaggeration… two months. Well, a lot has happened and here’s the great news: I just started my own business!!!!!!
So, finally, after years of hesitation and indecisiveness the decision is there and I can call myself Owner, CEO, CFO, General Manager, Global Group Creative Director, Head of Sales Devision, Receptionist and Head of Catering of Make It Heppener! (or as Marc Zugerberg of Facebook was going to put on his business card: I’m CEO Bitch)

Wondering what I’m doing? Check my website www.benheppener.nl. This will soon carry my business name Make It Heppener.
It’s been extremely busy (and that’s good news for a start up) so inspirationspam suffered from that. But enough talk about me, let’s get back to the blogging.

Pete Philly ubercool music/web project

THIS HAS GOT TO BE the coolest web/music project @ the moment!!!! The website of Pete Philly, promoting his new solo album/project Open Loops. Since October last year new ‘loops’ have been added weekly until the completion of the ‘album’, and now it’s there. And it’s free for you to download.

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On the first day of Christmas…

So, how much does Christmas cost us? Twenty-seven years ago, the chief economist at PNC decided to figure out how much it would cost to buy each of the gifts in “The 12 Days of Christmas“. It has become an economic tradition that continues to this day; The Christmas Price Index.

Continue reading ‘On the first day of Christmas…’

Launching campaign Jay-Z bio ‘Decoded’


Decode on Times Square, New York…

…and on the bottom of a swimming pool.

Jay-Z has launched his autobiography and as you could expect from a somewhat megalomanic hip hop entrepreneur it went BIG. An extraordinary and never seen before launching campaign turning the marketing for a book in to an interactive event and even a hunt for pages of the book, placed in situations and place where they fit the content.

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20 Things I learned…

… about browsers and the web.
What’s a cookie? How do I protect myself on the web?

And most importantly: What happens if a truck runs over my laptop? For things you’ve always wanted to know about the web but were afraid to ask. This online digital guide/book, published by Google Chrome, is a short guide for anyone who’s curious about the basics of browsers and the web.

Illutration: Christoph Niemann
Text/editor: Min Li Chan, Fritz Holznagel, Michael Krantz
Website: 20thingsilearned.com

Online shopping on YouTube

YouTube is working hard on creating business models around their brand and network. After years of high promising potential they’re coming up with real money solutions. British fashion brand FCUK (French Connection) uses a YouTube channel, under the name Youtique, as a webshop. And, as far as I know, it’s the first in it’s kind on YouTube so far.
Stylist Louise Roe comse with dressing solutions for different occasions and after the advise you can click specific peaces of clothing that will lead you to the web shop where you can actualy buy it. With this FCUK uses the enormous network of YouTube to lead traffic to their webshop. Verry smart and good to see experiments like these. I’m wondering what FCUK paid YouTube for this campaign.


(A click on this video won’t bring you to the FCUK  webshop though ;-)

Check: Youtique
Source: Molblog

Hostile Video takeovers

Nice examples of clips that mess around with YouTube and Vimeo interface or even completely take over the website.

1. Lets start with the latest one, the new musicvideo of Perquisite, where the play around with the Google ads bar in the video.

2. A hilarious viral of Tipp-Ex. For the full effect, you should visit YouTube yourself.

3. Tostitos uses a complete viedeo takeover on Vimeo. Check this video here.


4. And old one (2008) from Nintendo, promoting Wario Land: Shake it!

The (possible) future of screens technology

Always fun to look ahead and see what the future might bring us. And this is just what might happen in screens technology by 2014.

This is the result of TAT’s Open Innovation experiment. It is an experience video showing the future of screen technology with stretchable screens, transparent screens and e-ink displays, to name a few.

Check for more thoughts: Open innovation

The wilderness downtown

The wilderness downtown is an online collaboration project of the band Arcade Fire and Google, launched last monday. It’s a Google Chrome experiment and is a new step in music ‘video’. It’s a music videos for the web, rather than for television. The project uses the web browser itself as an artistic medium for interaction and multi-paned viewing rather than just using the browser as a frame for a plain, television-style video.
At the start you give the location you’ve spend your childhood and the video uses Googlemaps streetview with that location to let the story evolve in this area. Half way you’re asked to send a message to younger self. The project is build with HTML 5 technology.

The streets you see in my personal clip are in San José California, where I lived when I was 16/17 years old.
View your personal viedeoclip: thewildernessdowntown.com

Read more about the project here

Don’t click it

Since the beginning of internet we’ve learned that to get anywhere we have to use clicks. We got used to the fact that this is the way to navigate trough the interface. But from the technology point of view clicks aren’t really necessary to get from one place to the next. So is it our natural behavior that we click or is it something we’ve gotten used to it over time?
This is a web experiment testing the need of a click. But in this interface you won’t find any buttons. Instead you navigate the content in a different way. It takes a short while to get used to it, but you’ll get the hang of it.

www.dontclick.it

THX Rik.