inspiration
A hypothetical project. We all know that smoking is bad and that we probably shouldn’t do it, but how can design help communicate this more effectively to actually change behavior? In the U.K., where cigarette packages already scream out SMOKING CAUSES FATAL LUNG CANCER, a new law is being considered that would eradicate the branding from packs, making all packaging a generic shade of brown or grey.
Down-under-upside-down-beer. I always like it when brands have the courage to do something really different.
“Lovells Lager was created by two successful, Australian music industry professionals, with a passion for great tasting beer.
Such a powerful and confronting message in something as simple as a ketchup sachet, demonstrating the horrific nature of living in a land mine affected country.
I know… it’s not new, even the website isn’t online anymore. I think it was originally created by Publicis Mojo Australia, somewhere in 2006, if I have my numbers right. But I came across it again the other day at The Dieline blog and was stunned. Again.
And here’s an other Nike sportswear post on inspirationspam, and I’m not even sponsored by them! :-) Well, it’s to cool to not write about it. I gues they’ve got their marketing right.
This time it’s about the recycled magazines shoes. I like the concept, althoug I doubt it’s the next big step to a 100% sustainable shoe.
Continue reading ‘Nike premium print pack-the recycled magazines shoe’
Cleaning and detergent products; how exiting is that? Not very, you’d expect from the design point of view. But in the household and personal care industry a lot has been happening over the years and design rules are changing.
Once one of the dirtiest industries, is now becoming clean. The big guy’s are catching up on the small pioneers and now health and the environment has become an important issue in big brands future strategies. Continue reading ‘Clean cleaner design’
Bottled water brand Evian collaborated again with a fashion industry icon in creating their special edition bottle. In the past they’ve worked with Christian Lacroix, Jean-Paul Gaultier, and Paul Smith. This year it’s with Japanese fashion designer Issey Miyake. The handwriting, the pleating, what Issey Miyake is famous for, can be reconized in the flowers on the bottle. A pure bottle, blooming with both optimism and freshness, as they claim.
The bottle will exist in 2 versions, one of them will be sold exclusively in the Issey Miyake shopsbe. Check for more details the Issey Miyake – Evian website.
Also read this story on inspirationspam
My God, this is such an iconic, beautifully simple and strong packaging concept for Panasonic Note. I’d buy it, just for the look of it.
Only… the thing is… I’m looking at an Apple product where they accidentally put on Panasonic logo.
Designed by Scholz & Friends
Source: ffffound! and lovelypackage.com
OK. I grew up in the second wave of punkrock. By that time the Sex Pistols did no longer exist. Sid Vicious had already died, but we enjoyed the music. Although a little suspicious, because of how commercial it had gotten. (or should I say how commercial it always had been?).
Now, after about 2500 revivals and anniversary tours to cash in on old succes, they created Sex Pistols The Perfume. Although it might be the ultimate sell out of Punk Rock I can smile about concept. They did it again; annoying a lot of people who still believe Punk Rock is rebellious way of live and not a (fashionable) commercial product.
Just for old time sake:
Heineken collaborated with French designer/artist Ora-Ïto to create this limited edition Icone Pure special bottle. 100% sustainable aluminum as Heineken claims.
It’s not the first time that Heineken works together with Ora-Ïto. He has also created the Paco bottle in 2004 and the 2006 Iconic bottle.
Here’s some examples of older collaborations The Paco and Iconic bottle.
Sources: bkrw.com & popsop.com & Ora-Ïto
The 2010 edition of the ED-Festival has been held in Rotterdam from 27th to 30th May. For the fourth consecutive year, ED-Festival brings to life a unique event presenting the best communication design in Europe. The winners have been announced and here’s a couple of my faforites.
AND MY ABSOLUTE FAFORIT is this animation from Paul Postma
Check the EDaward website for full details, credits and all winners.
Inspirationspam is the blog of Ben Heppener, the storytelling designer. If you like to know more about this blog or me than continue reading here>
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