Archive for the 'concept' Category

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#WeAreTheDestroyers part6

So now the destroying to create is done, it’s time that the campaign for the Nike destroyer jacket is taken to a mainstream level. Unique (sports) people talking about their drive. A bit boring and disappointing after a promising prologue. The campaign now evolved to ‘more than a game changer’.

Continue reading ‘#WeAreTheDestroyers part6′

“What we need is design that makes us dream”

This is a quote of Lonneke Gordijn at the TEDxAmsterdam event today (30th of november). She’s the (co)founder, together with Ralph Nauta, of Design Drift, a design company that has practicing vision of creating design that reacts to and questions human behavior.
They’re curious about the future, not only the new technologies that are changing design, but also the evolutionary developments in nature and human culture.

Continue reading ‘“What we need is design that makes us dream”’

#WeAreTheDestroyers part5

Here’s the full version of We Are The Destroyers video/documentary. The birth of a movement. The celebration of an icon.

#WeAreTheDestroyers part4

New WeAreTheDistroyers video

Also read on inspirationspam:

#WeAreTheDestroyers Destroy To Create
#WeAreTheDestroyers part2
#WeAreTheDestroyers part3

Launching campaign Jay-Z bio ‘Decoded’


Decode on Times Square, New York…

…and on the bottom of a swimming pool.

Jay-Z has launched his autobiography and as you could expect from a somewhat megalomanic hip hop entrepreneur it went BIG. An extraordinary and never seen before launching campaign turning the marketing for a book in to an interactive event and even a hunt for pages of the book, placed in situations and place where they fit the content.

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The People’s Supermarket

This is a new supermarkets concept: The People’s Supermarket; owned by the people, for the people. You can become a member, by being a member you dedicate a few hours per month as a volunteer, so the shop is ran by volunteers, that way it cuts on staff cost. Its a real cooperative and by being a member you have a say in how the shop is ran. Judge for yourself and check their mission video. Continue reading ‘The People’s Supermarket’

Clean cleaner design

Cleaning and detergent products; how exiting is that? Not very, you’d expect from the design point of view. But in the household and personal care industry a lot has been happening over the years and design rules are changing.
Once one of the dirtiest industries, is now becoming clean. The big guy’s are catching up on the small pioneers and now health and the environment has become an important issue in big brands future strategies. Continue reading ‘Clean cleaner design’

#WeAreTheDestroyers part3

And more info comming in via Twitter about Nike’s #wearethedestroyers campaign. Yesterday a shop has been opened in Hong Kong. Nike Sportswear worked with Joel Chu to “destroy and create” a new look for the retail space that is inspired by the style and culture of basketball, the result is a “massive constructin of a warped and distorted ball court”. Continue reading ‘#WeAreTheDestroyers part3′

#WeAreTheDestroyers part2

Here it is. This is what the fuzz was all about. In an earlier post I discussed the Twitter-campaign of Nike #WeAreTheDestroyers. Some more hints have been leaking in via twitter over the days.

We know now that last sunday a party was held  in Nike’s pop up store located underneath a railway arch in London’s Shoreditch all to help celebrate the launch of Nike Sportswear’s Destroyer jacket. Continue reading ‘#WeAreTheDestroyers part2′

#WeAreTheDestroyers Destroy To Create

If you follow @nikesportswear on Twitter you might have noticed, they’re teasing us with a # (hash-tag) campaign: #WeAreTheDestroyers. They’re giving away bits and peaces of video and twitpics, but we still don’t know what it’ll lead to.

Continue reading ‘#WeAreTheDestroyers Destroy To Create’