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Archive for the 'concept' Category
During a 3-day-build-up to the UEFA Champions League finals 2011 in London, sponsor Heineken dominated the city’s advertising space.
I was asked by Heineken to translate the global ‘open your world’ print campaign into dynamic animations that would enrich and maximize the campaigns impact .
These short videoclips where shown on single- and multiple screens in underground- and train stations all over London. With that taking the full advantage of the digital outdoor media possibilities in the city.
Continue reading ‘Heineken at the Champions League Finals in London’
A hypothetical project. We all know that smoking is bad and that we probably shouldn’t do it, but how can design help communicate this more effectively to actually change behavior? In the U.K., where cigarette packages already scream out SMOKING CAUSES FATAL LUNG CANCER, a new law is being considered that would eradicate the branding from packs, making all packaging a generic shade of brown or grey.
Down-under-upside-down-beer. I always like it when brands have the courage to do something really different.
“Lovells Lager was created by two successful, Australian music industry professionals, with a passion for great tasting beer.
THIS HAS GOT TO BE the coolest web/music project @ the moment!!!! The website of Pete Philly, promoting his new solo album/project Open Loops. Since October last year new ‘loops’ have been added weekly until the completion of the ‘album’, and now it’s there. And it’s free for you to download.
Such a powerful and confronting message in something as simple as a ketchup sachet, demonstrating the horrific nature of living in a land mine affected country.
I know… it’s not new, even the website isn’t online anymore. I think it was originally created by Publicis Mojo Australia, somewhere in 2006, if I have my numbers right. But I came across it again the other day at The Dieline blog and was stunned. Again.
The Toronto based agency John St has created a case study that makes all other case studies redundant. Love it and made me smile.
THX Lian for the tip!
So, how much does Christmas cost us? Twenty-seven years ago, the chief economist at PNC decided to figure out how much it would cost to buy each of the gifts in “The 12 Days of Christmas“. It has become an economic tradition that continues to this day; The Christmas Price Index.
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