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Archive for the 'commercial' Category
The Toronto based agency John St has created a case study that makes all other case studies redundant. Love it and made me smile.
THX Lian for the tip!
Heineken (international) posted on its own YouTube channel youtube.com/heineken a new cool ad campaign. It features one main film ‘the entrance’, set in a James Bond-ish atmosphere and 12 films of the co-caracters explaining their relation with the ‘very special guest’ in the main film. The campaign is supporting the new pay-off ‘Open your world’.
Isn’t it great when al things go smoothly and fabulous?
Heineken ‘The entrance’
Decode on Times Square, New York…
Jay-Z has launched his autobiography and as you could expect from a somewhat megalomanic hip hop entrepreneur it went BIG. An extraordinary and never seen before launching campaign turning the marketing for a book in to an interactive event and even a hunt for pages of the book, placed in situations and place where they fit the content.
In search of new, unconventional, innovative and noticeable advertisingspace… Nice projection from BMW. Watch this busy office buildings in Singapore transform from a symbol of work, into a symbol of Joy.
Also read this story
Source: art-vertising.fr
R.I.P. GET A MAC campaign. ONE MORE THING has put together a nice tribute to 5 years of the ad campaign, that has entertained us so much.
Credits go to TBWA\MEDIA ARTS LAB for a brilliant and consistent campaign. And to the actors John Hodgman (PC) and Justin Long (Mac)
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