Here’s the full version of We Are The Destroyers video/documentary. The birth of a movement. The celebration of an icon.
Archive for the 'brands' Category
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This is a new supermarkets concept: The People’s Supermarket; owned by the people, for the people. You can become a member, by being a member you dedicate a few hours per month as a volunteer, so the shop is ran by volunteers, that way it cuts on staff cost. Its a real cooperative and by being a member you have a say in how the shop is ran. Judge for yourself and check their mission video. Continue reading ‘The People’s Supermarket’
Cleaning and detergent products; how exiting is that? Not very, you’d expect from the design point of view. But in the household and personal care industry a lot has been happening over the years and design rules are changing.
Once one of the dirtiest industries, is now becoming clean. The big guy’s are catching up on the small pioneers and now health and the environment has become an important issue in big brands future strategies. Continue reading ‘Clean cleaner design’
Here’s something a brand, Adobe in this case, could dream about; a group of users (or should I say fans) creating a nice short film about one of your products. And also get loads of online free publicity while your at it.
“I have PSD” was created by people whose worlds would not be the same had they not acquired PSD. In fact, you wouldn’t be reading this or watching their short film if it weren’t for PSD. The film was made by the New York based agency Hyperact.
Via: Vimeo
YouTube is working hard on creating business models around their brand and network. After years of high promising potential they’re coming up with real money solutions. British fashion brand FCUK (French Connection) uses a YouTube channel, under the name Youtique, as a webshop. And, as far as I know, it’s the first in it’s kind on YouTube so far.
Stylist Louise Roe comse with dressing solutions for different occasions and after the advise you can click specific peaces of clothing that will lead you to the web shop where you can actualy buy it. With this FCUK uses the enormous network of YouTube to lead traffic to their webshop. Verry smart and good to see experiments like these. I’m wondering what FCUK paid YouTube for this campaign.
(A click on this video won’t bring you to the FCUK webshop though ;-)
Check: Youtique
Source: Molblog
Bottled water brand Evian collaborated again with a fashion industry icon in creating their special edition bottle. In the past they’ve worked with Christian Lacroix, Jean-Paul Gaultier, and Paul Smith. This year it’s with Japanese fashion designer Issey Miyake. The handwriting, the pleating, what Issey Miyake is famous for, can be reconized in the flowers on the bottle. A pure bottle, blooming with both optimism and freshness, as they claim.
The bottle will exist in 2 versions, one of them will be sold exclusively in the Issey Miyake shopsbe. Check for more details the Issey Miyake – Evian website.
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