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Archive for the 'advertising' Category
During a 3-day-build-up to the UEFA Champions League finals 2011 in London, sponsor Heineken dominated the city’s advertising space.
I was asked by Heineken to translate the global ‘open your world’ print campaign into dynamic animations that would enrich and maximize the campaigns impact .
These short videoclips where shown on single- and multiple screens in underground- and train stations all over London. With that taking the full advantage of the digital outdoor media possibilities in the city.
Continue reading ‘Heineken at the Champions League Finals in London’
Such a powerful and confronting message in something as simple as a ketchup sachet, demonstrating the horrific nature of living in a land mine affected country.
I know… it’s not new, even the website isn’t online anymore. I think it was originally created by Publicis Mojo Australia, somewhere in 2006, if I have my numbers right. But I came across it again the other day at The Dieline blog and was stunned. Again.
The Toronto based agency John St has created a case study that makes all other case studies redundant. Love it and made me smile.
THX Lian for the tip!
Heineken (international) posted on its own YouTube channel youtube.com/heineken a new cool ad campaign. It features one main film ‘the entrance’, set in a James Bond-ish atmosphere and 12 films of the co-caracters explaining their relation with the ‘very special guest’ in the main film. The campaign is supporting the new pay-off ‘Open your world’.
Isn’t it great when al things go smoothly and fabulous?
Heineken ‘The entrance’
In search of new, unconventional, innovative and noticeable advertisingspace… Nice projection from BMW. Watch this busy office buildings in Singapore transform from a symbol of work, into a symbol of Joy.
Also read this story
Source: art-vertising.fr
DDB China Group took over a busy pedestrian crossing and placed a large canvas featuring a leafless tree on the road. On either side of the crossing were sponge cushions soaked in green environmentally-friendly washable and quick dry paint.
As pedestrians walked towards the crossing they stepped on the sponges and the soles of their feet made footprints on the tree. Each green footprint added to the canvas like leaves growing on a bare tree. By walking they could create a greener environment.
Nice way of re-language carbon footprint to green footprint ;-)
Source: good and campaignbrief.com/asia
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